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What is Social Media Marketing?

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In today’s age, if you own or operate a business, it’s important to establish your brand on social media. As the number of users on each platform continues to grow, so does the need for a well-managed social content strategy. Read on understand what it means to market your brand on social media and how you can use it to boost your online fingerprint.

Definition

Social media marketing is a way of promoting your product or service in an engaging and interactive way. Traditional marketing is often one-sided. Print ads, commercials and radio spots are presented in a way that speaks directly to your customer, but generally, the customer is unable to respond. With social media, your audience can reply, like and share your messaging, making it easier to connect with the consumer.

Social Media Platforms

There are many social media sites on the web. Most are free to use, and all were created for a different purpose (and more are being created every day). You don’t need to use them all, but it’s important to have some sort of presence on the most popular platforms: Facebook, Twitter and Instagram. Other options include Pinterest, YouTube, Tumblr, Google+ and LinkedIn.

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Why it’s Important

Social media marketing offers instant access to your brand and is a way to share real-time updates related to your products or services. A solid social media presence can also boost your search engine rankings and make your website easier to find. With the right plan in place, this kind of marketing can become a driving force for sales and help you reach broader audiences.

Strategic Usage

To form a social media marketing plan, you must first determine your strategy. First, establish an account with the larger platforms mentioned above, and start posting brand-relevant content as soon as possible. If your company relies heavily on visuals, focus your efforts on Instagram. If you share lots of helpful tips and information, Facebook or Twitter may be a better fit. The more you use each platform, the easier it will become to learn the algorithms, develop a schedule and find your groove. There are many social media marketing tools that provide helpful features to quickly develop your audience. Compare many tools to find the ones that best fit your workflow and needs.

Instagram & Grow Tent

Grow Tent is a tool for Instagram accounts to be successful on the platform. We use Instagram to showcase beautiful content and engage with the community. We use best practices to market accounts to reach the audience you want. Check out our plans here.