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Understanding How to Succeed on Instagram

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If you have internet access, you’ve probably heard of Instagram, but what is it exactly? Whether you’re new to the platform or just seeking more information, the first step is to understand its significance. Read below for a simple definition and explanation of Instagram as a social media networking site.

What Is Instagram?

Instagram is a social networking service that was first launched in 2010. It was designed as a medium to instantly share photos of everyday life, through the lens of a mobile camera. Today, it has over 800 million active daily users posting both photos and videos from various devices.

Originally only available to iPhone users, it is now accessible to anyone with access to the internet. While you don’t need a mobile phone to create an account or follow new profiles, an Apple or Android-powered smartphone is still required if you want to upload content.

What Makes it Different

Instagram differs from other popular social media platforms in many ways. While Twitter focusses heavily on text updates, Instagram has built its growth around images posts. Unlike Facebook, your profile refinement options are limited, and although you can share 1-minute clips, Youtube still reigns supreme for video content.

Instagram is quickly growing as a marketing and advertising vehicle for many businesses. Both older and younger generations are active on the site, and users come from all different backgrounds. As a result, it’s a great way to connect with your target audience, show off your brand and share important updates.

How to Use It

Like all social media platforms, internet access is required to use Instagram. You’ll need to download the mobile application for access to all the features, but you can also visit Instagram.com on your web browser to view, like and comment on posts from people you follow. Whichever route you choose, make sure you post often. Consistency with posting content and engaging with the community is the key to success on Instagram.

Instagram & Grow Tent

Grow Tent is a tool for Instagram accounts to be successful on the platform. We use Instagram to showcase beautiful content and engage with the community. We use best practices to market accounts to reach the audience you want. Check out our plans.

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The Two Parts of Instagram Success

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Instagram is one of the fastest-growing social media platforms available. As its popularity continues to increase, it’s important to make sure your presence stands out in this space. Whether you’re a small business owner, content creator or budding entrepreneur, Instagram can help grow your brand and serve as a bridge to reach your target audience.

Unlike traditional advertising, social media marketing success is uniquely measured by consistency and authenticity. Instagram users are drawn to brands that will make a lasting impact and enrich their feed in some way. Read below for the two most important components of a successful Instagram profile.

Part One: Content

Content is king on Instagram. Users on this platform are consistently scrolling through various posts, leaving only a few seconds to capture your the attention of your audience. Make sure your content is relevant to your brand and interesting enough to grab the viewer’s gaze. There are three main ways to post on Instagram:

  1. Photos – Instagram was created as a medium for still images, and they are still the most popular posts for the majority of users. Photos are a quick and easy way to share your products, services, goals and core messages. Whichever snaps you choose to post, make sure they are well-lit, clear and in focus.
  2. Videos – Originally launched as a 15-second streaming option, Instagram videos can now be as long as 1-minute. Video content should always be focused and concise. The goal is to keep your audience interested and engaged.
  3. Stories – Stories combine both photo and video content. Posts can be seen by tapping your profile photo and are shown for up to 15 seconds. They expire after 24-hours, making them great for quick updates and behind-the-scenes content.

Part Two: Engagement

Engagement is the second part of the equation. Your Instagram efforts will fall short if you’re not reaching out and making an effort to connect with your audience. There are three fundamental engagement methods:

  1. Following – Following like-minded accounts is a great way to be seen by your peers and discover the kind of content others are posting. It also shows users that you’re willing to connect with and view their content, rather than only promoting your own.
  2. Liking – If a post catches your eye, tap the like button. This will help more relevant content appear in your explore feed, and it will alert other people of your presence on the platform. Liking posts are great for brand awareness.
  3. Commenting – Commenting takes the “like” a step further and is a simple way to communicate with other brands and consumers. If a user has left a comment on your post, make sure to respond quickly and thoughtfully. This will help establish a healthy level of trust between you and your audience.

By consistently posting interesting content and being engaged with the community, your Instagram account is sure to grow a large following. You can then make the most of your audience and share your message. Getting your account from zero to a thousand to ten thousand and to a million followers takes a lot of time and dedication. Luckily there are tools to help you achieve your goals faster.

Instagram & Grow Tent

Grow Tent is a tool for Instagram accounts to be successful on the platform. We use Instagram to showcase beautiful content and engage with the community. We use best practices to market accounts to reach the audience you want. Check out our plans here.